Private equity firm Fortissimo Capital is investing NIS 40 million in Tzaham Afikim Ltd., which develops and manufactures automated milking machinery and dairy management systems. Fortissimo will buy Tzaham Afikim stock and bonds, and will have an option to increase its holding in the company to 35%. Fortissimo will also appoint three directors to Tzaham Afikim’s board. Kibbutz-owned Tzaham Afikim is considered a global leader in its field. The company has 200 employees at its factory, and has 50 customers worldwide. http://www.globes.co.il/serveen/globes/docview.asp?did=1000568207&fid=1725
Food News
Fortissimo to invest NIS 40m in automated milking co
Tuesday, June 22nd, 2010Marketing Stretches
Wednesday, November 18th, 2009Products need to be refreshed often – not the logo nor the color scheme, rather, the audience who needs to be reacquainted with the prduct and its presence. If you are spending less than 2% of your revenues on marketing, you are missing out on your revenue opportunities. If you have reached the target audience, then reach further and start a process of evaluating your opportunities to have a larger presence. Small spends can bring large results when planned well. Grow now!
