insights

By Batya Feldman

Business intelligence company SiSense Ltd. has raised $4 million from Genesis Partners, Opus Capital Ventures and private investor Eli Farkash, who serves as chairman. SiSense provides advanced business intelligence solutions, which can analyze any type of amount of data. Based in Netanya, SiSense has 10 employees, and has developed end-to-end solutions that can be installed in the customer’s computer systems within hours and does not require any business intelligence expertise. The product can address a large number of complex questions in real-time using a basic PC. http://www.globes.co.il/serveen/globes/docview.asp?did=1000574009&fid=1725

By Noa Parag

Adsmarket Ltd. performance-based advertising network has raised $17 million from Viola Private Equity, three years after Adsmarket CEO Ofer Druker, CTO Kfir Moyal, and Ady Orzel founded the company. The deal was signed in early July and the closing is due later this month. Adsmarket’s search engine marketing and social network marketing operations are in a range of fields, including cellular content, games, aviation and tourism, and software. 120 of the company’s 140 employees are in Israel. Adsmarket expects $80 million revenue in 2010, 33% more than in 2009. The company originally operated in Europe, before expanding to North and South America. http://www.globes.co.il/serveen/globes/docview.asp?did=1000573687&fid=1725

by Yaniv Magal

JoBookIT Technologies Ltd., which operates under the SkilliQ brand, an “interactive, online mega application” for human resources management and recruitment, has raised $1 million from private investors. SkilliQ combines Web 2.0 with artificial intelligence based on algorithms that can characterize candidates in various software fields, analyze, their employment history, education, and career ambitions to compare their suitability with the job requirements. http://www.globes.co.il/serveen/globes/docview.asp?did=1000572685&fid=1725