insights

by David Shamah

In an Internet age, investors are more or less at the mercy of media analysts, experts, bloggers and others expressing their opinions about, for example, how a news story will affect the price of a stock. To get a handle on the aggregate of these opinions – known as ‘the sentiment’ – that affects the way a specific stock or investment sector is perceived, an Israeli start-up called Sentigo has developed powerful algorithms, large databases, and superior search and sort tools. Sentigo co-founder Gadi Shvadron tells ISRAEL21c that his company keeps an ear to the Net, and analyzes every scrap of public information that can affect share prices. With Sentigo, he says, it is now possible to parse through huge amounts of opinion and translate it into sentiment that is quantifiable or can be manipulated. This transforms the sentiment into a tool investors can deploy when deciding how, where, and even whether or not, to invest. http://www.israel21c.org/201008308255/technology/getting-a-handle-on-web-chat-that-affects-your-stocks