Products need to be refreshed often – not the logo nor the color scheme, rather, the audience who needs to be reacquainted with the prduct and its presence. If you are spending less than 2% of your revenues on marketing, you are missing out on your revenue opportunities. If you have reached the target audience, then reach further and start a process of evaluating your opportunities to have a larger presence. Small spends can bring large results when planned well. Grow now!
