Museums / Performing Arts / Libraries
Museum to Offer Photos of Art to Download
By
Jul 7, 2004, 10:01

ST. PETERSBURG, Russia
Art lovers may soon be able to dial "M" for masterpiece. The State Hermitage Museum plans to offer cell phone users an opportunity to have reproductions of the museum's masterpieces on their screens, the museum's director said Wednesday.

Director Mikhail Piotrovsky said he considered such a possibility as a chance "to develop good taste, especially for youth".

"Thanks to this project, people will have another opportunity for access to the Hermitage," he said. "It will be a simple and modern opportunity, which at the same time won't lessen the Hermitage's significance. It will be just another way of bringing beauty into our life."

He said reproductions of about 100 artworks would be available, ranging from Rembrandt paintings to Scythian gold and ancient sculptures.

A color photo from the Hermitage collection, which can serve as picture on a mobile screen, will cost a mobile user $1, while a graphic attachment with text will cost $2.50, he said.

The Hermitage press service did not have a specific startup date but said the project would begin soon.


STEP Strategy Advisors

www.STEPStrategy.net

(310) 282 - 0800
 

BACK to STEP News