Online Advertising
Israel's Eyeblaster helps advertisers monitor and manage the digital divide
Leading American advertising firms such as Saatchi & Saatchi and Group M are two of 2,500 companies looking to Israel's Eyeblaster to help them reach, monitor and manage their advertising campaign targets. The company can help with technical aspects such as automatic detection of a user's bandwidth for smooth multi-media delivery. But what media, creative agencies, and advertisers like best are the tools that let them manage campaigns across the digital divide. How do viewers interact with video and full-screen components? Are the right viewers finding your content? Do they enjoy it and send it to their friends? Eyeblaster can help answer these questions with a range of tools. Founded in 1999, today Eyeblaster operates in over 40 countries. This month, analysts report that Eyeblaster will provide some stiff competition to online advertising giants such as Microsoft and Google.
Apr 2, 2008, 13:23

Online Advertising
Ad network Oridion signs UK swap deal
Advertising network Oridian Online Media Solutions Ltd is partnering with European swapping site Hitflip Media Trading GmbH for UK traffic. Oridian is a top ten international advertising network with more than 140 million users per month, including over 80 million in the EU. The company bridges between advertisers and publishers around the world, to bring international advertisers to US publishers and quality global media to advertisers overall.
Feb 27, 2008, 19:04

Online Advertising
Tremor Media to Offer Google's AdSense for Video Beta Program to Network Publishers
PRNewswire/ -- Tremor Media, the leading video advertising network, today announced that it has been selected to be part of Google's AdSense(TM) for video beta advertising program. Tremor Media has incorporated "One-Click Integration" of Google's contextually targeted ads into their dynamic ad insertion platform, Ad-inStream (AIS), enabling publishers in the Tremor Media network to accept targeted Google AdSense for video advertising formats with a simple check-box
Feb 21, 2008, 14:55

Online Advertising
Universal Music Group, imeem ink deal
Social networking Web site operator imeem Inc. has signed a licensing deal with Universal Music Group to offer free streaming of music and videos by the record company's artists in exchange for a share of online advertising revenues. Financial terms of the deal were not disclosed.
Dec 10, 2007, 11:57

Online Advertising
Startup gets ad data via Web providers
To glean those deeper insights, NebuAd installs equipment inside the facilities of Internet service providers (ISPs), which see everything their customers do online. NebuAd's boxes examine many of the sites people visit, what they do there and what they hunt for on search engines. While some tracking mechanisms can ferret out an interest in travel or the outdoors, NebuAd says it can tell whether you are in the market for a trip to the south of France or snowboarding gear.
Dec 10, 2007, 09:35