Mobile : Advertising
Advertisers in touch with teens' cellphones
Yakking teens and phones have been inseparable for decades. The difference today is that teens use their cellphones for a lot more than just talking. It has become a palm-size entertainment and information center increasingly consuming their time and attention. Advertisers are realizing that if they want to reach teens, they need their number -- literally. "They're not watching TV, you're not reaching them in other places," said Andrew Miller, chief executive of Quattro Wireless, a mobile advertising network. "Mobile is where they congregate."
May 23, 2008, 15:52

Mobile : Advertising
New Report Forecasts That Worldwide Mobile Marketing and Advertising Spending Will Reach $19 Billion by 2012
eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billion by 2012. Good growth, but not great. True market maturity will require huge investments of money, time, talent, and negotiation among brands, agencies, mobile carriers and mobile service providers.
Mar 28, 2008, 13:51

Mobile : Advertising
Amobee wins Sprint deal
Mobile advertising start-up Amobee Media Systems Ltd. has signed a contract with another key telecommunications provider following the raft of contract wins it recently announced with Vodafone Group Plc affiliates across Europe. The company will provide its cellular advertising platform to Boost Mobile, a subsidiary of Sprint Nextel Corp (NYSE: S), which is launching a new advertising service. The agreement, which is estimated to be worth several million dollars, will effectively make Amobee Boost Mobile's exclusive reseller, delivering advertising to Boost Mobile's 4.6 million advertisers, most of who are under 30.
Mar 25, 2008, 15:36

Mobile : Advertising
58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones
28 Million Subscribers, Half Of Those Who Recall Seeing Mobile Advertising, Say They Responded To At Least One Mobile Advertisement, March 2008- San Francisco, CA - Twenty-three percent (58 million) of all U.S. mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.
Mar 13, 2008, 18:46

Mobile : Advertising
Mobile firms to develop common advertising system
The UK's five biggest mobile operators have struck a ground-breaking deal to develop a common system for mobile advertising, which aims to make it as easy for advertisers to run campaigns on mobiles as it is across other media such as TV and press. Advertisers and agencies have long complained that one of the key stumbling blocks facing the mobile advertising sector is the lack of a consistent way of measuring audiences and transparency between operators. Now the international operations of Vodafone, O2, T-Mobile, Orange and 3 have formed a working group to define a common mobile advertising audience measurement system, similar to what already exists for other mediums such as TV and press.
Feb 12, 2008, 14:14