Technology : Ink
New Israeli high tech billboards aren't magic, they are Magink
Israeli start-up Magink went back to the chemistry lab to come up with new digital ink technology that actually uses sunlight instead of fighting it. The first network of billboards was erected by JCDecaux, the largest outdoor advertising company in Europe and Asia, on the boulevards of Cannes for the 59th Film Festival, and Magink's technology is soon to be seen on London's streets too.
Sep 3, 2006, 09:35

Technology : Ink
HP Touts its Image in Ink Sector
So important is ink to HP that the Palo Alto company today plans to roll out a new brand — called Vivera — that it hopes will make customers think about what's pumping through their printers the same way chip maker Intel Corp.'s Intel Inside campaign made them think about what's powering their personal computers. Bolstered by a hefty advertising campaign, Vivera ink will be sold to flow through 13 new printers for the home and small office that will be introduced as part of what HP calls Big Bang 3, a lineup of products the company plans to put on store shelves before the end of the year. [Los Angeles Times] [ Visit Website ]
Aug 27, 2004, 18:01