NICE Systems Ltd. (Nasdaq: NICE; TASE: NICE) has sold its Interaction Analytics solution to CallSource Inc., a US-based provider of call tracking, performance evaluation, and training services. The company did not disclose the size of the contract.

CallSource will use the Interaction Analytics solution, a part of the of the NICE SmartCenter, to help it enhance clients' sales and marketing effectiveness, capture additional sales opportunities, improve customer service, and increase customer retention rates. CallSource serves thousands of businesses in the automotive, apartments, publishing and advertising markets. It manages more than eight million phone leads each month for hundreds of thousands of advertisers. Interaction Analytics from NICE will enable CallSource to perform a mass-analysis of its clients' customer call content, as well as automatic call categorization, trending, and root cause analysis.

NICe president of Interaction Analytics Barak Eilam said, "We are happy to have been selected by CallSource to help them proactively identify trends, anticipate opportunities, and adjust processes to meet business objectives. With NICE's Interaction Analytics business solution CallSource will be able to offer value-added services to their clients, by making data-based analyses of customer dynamics for improved business results."

Published by Globes [online], Israel business news - www.globes-online.com - on June 4, 2008

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