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last updated:  Wednesday, April 16th, 2008

 
Strategy   Technology   Entrepreneurship   Profitability      Strategy   Technology   Entrepreneurship   Profitability  
 

Ability to use cellphones in flight gets closer in Europe
By Barbara De Lollis
Apr 9, 2008, 13:19

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European regulators have dropped the ban on in-flight cellphone calls, but passengers' ability to chat will depend on which airline they fly.

European Union regulators on Monday loosened the rules on cellphone service, a satellite-based technology that can be turned on by a captain at about 10,000 feet. It also can be turned off at any time.

The ban remains in place in the United States, so U.S. airlines aren't affected.

Air France last week became the first international airline to offer mobile service as part of a six-month test to gauge customer response.

Other carriers, however, are shying away from the feature, saying that passengers don't want chatter and ring tones invading their space.

"People don't really want this," says Martin Riecken, spokesman for Germany-based Lufthansa.

Of the two major customer surveys that Lufthansa conducted in 2006, both revealed an overwhelming desire for chatter-free flights, he says.

Many people consider the cabin their last refuge from cellphones, especially on long flights, and they want it to stay that way, he says.

For now, Lufthansa hopes to revive in-flight Internet service to let passengers check e-mail and surf the Web.

The service vanished when the Boeing-owned provider, Connexion, went out of business in late 2006.

Virgin Atlantic is also interested in offering data-only service, believing that most people want to check e-mail on their BlackBerry or other mobile devices rather than talk on their phones, says Lauren Verrusio, an airline spokeswoman.

Deciding whether to offer the service rests in the hands of the airlines within the 27-country EU.

British Airways is in the early stages of researching cellphone use, says Michele Kropf, an airline spokeswoman.

"We've done some preliminary surveying of passengers," she says. "What they feel about it is key in our decision."

On April 2, Air France began allowing voice calls on 123-passenger Airbus A318 flights after a three-month test of data calls since December. The technology allows up to 12 cellphone calls to be made simultaneously.

Air France plans to complete testing of both data-only and voice cellphone calls in mid-June and will make a decision sometime afterward, says Marina Tymen, a spokeswoman for Air France.

So far, the data-only calls have been popular with passengers, but they're still measuring cellphone calls, she says.

Most people make short calls, and they're surprisingly polite, she says.

"Contrary to what everybody thinks, when you are on the airplane, you are whispering. You are not yelling," she says. "They are putting their hand on their mouth, and they're just saying, 'Guess where I'm calling you from,' or 'Don't forget to buy the bread.' They are not telling them about the movie they saw on TV."

Passengers typically find out that they'll be able to turn on their cellphone and use it to talk to someone on the ground only at cruising altitude, when they're seated and the cabin crew makes a special announcement, Tymen says.

Each time, she says, passengers are surprised.

"They make curious faces because they're not sure they understand," Tymen says.



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