Israeli start-up Eyeblaster has filed a prospectus for a Wall Street IPO. The firm develops technologies to manage on-line advertising campaigns. The firm counts advertising agencies as well as MSN, Yahoo, and AOL among its clients.
Eyeblaster's technology puts it as a competitor to giants Google, which bought DoubleClick for over $3 billion, and Microsoft, which bought Atlas Media developer Aquantive for around $6 billion.
The firm is headquartered in New York, with its R&D center in Ra'anana.
Though the prospectus does not specify a target amount to raise, the firm has said it looks to raise $115 million, though it points out as well that is a current target and the final amount can change.
This marks the first Israeli IPO in quite a while on Nasdaq.
