Advertising network Oridian Online Media Solutions Ltd is partnering with European swapping site Hitflip Media Trading GmbH for UK traffic. Oridian is a top ten international advertising network with more than 140 million users per month, including over 80 million in the EU. The company bridges between advertisers and publishers around the world, to bring international advertisers to US publishers and quality global media to advertisers overall.

Hitflip runs a swapping platform for the exchange of DVDs, music CDs, games, books and audio books.

Oridian CEO Jacob Nizri said, “Hitflip has exclusively recruited Oridian as a partner for selling its UK IP-targeted ad inventory."

Oridian, a subsidiary of the Ybrant Group, expects to report $20 million revenue for 2007.

Swapping is gaining in popularity across Europe. According to ComScore, the UK online retail sector attracted 29 million unique visitors in October 2007, 89% of the total online user base in that month, with sites offering both new and used merchandise topping the list.

Published by Globes [online], Israel business news - www.globes-online.com - on February 27, 2008

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