Sharona Justman

Managing Director

Sharona Justman is the Managing Director of STEP Strategy Advisors.

Sharona specializes in developing the strategic direction for a company and facilitating key business development activities incorporating a clear plan of action that addresses technology integration, business alliances, marketing, and improved processes and tactics to support revenue focused activities that will yield measurable successes.

Sharona manages the identification and facilitation of acquisition partners for companies across many industries.


STEP is a Strategic Business and Acquisitions Advisory firm founded in 2001. The STEP team are experienced CEOs and senior executives who have developed significant and successful companies who focus on providing advice on strategic direction, business alliances, market positioning, revenue growth, mergers and acquisitions, and the development and execution of strategies to achieve significant results. STEP has offices in Los Angeles and Tel Aviv.

STEP works with emerging growth companies to build their brand value and to develop and facilitate significant business transactions.

Sharona co-founded Rubenstein / Justman Management Consultants ( in 1986 providing information technology and operations improvement management consulting services to middle market companies in the industries of distribution, manufacturing, financial services, entertainment, and large museums and non-profit organizations. RJMC provides project management for enterprise-wide projects involving information technology evaluation, selection, and integration as well as operations improvement consulting and business process reengineering services.

Sharona is experienced in many industries and brings her expertise in Strategic Planning, Technology, Knowledge Management, Customer Relationship Management, and Operations Improvement to each endeavor. Sharona has developed and led Change Management, Project Management, and Mission / Vision Strategic Planning seminars for many organizations.

Sharona Justman began her career at PricewaterhouseCoopers and is a CPA. Sharona is an alumna of Hebrew University of Jerusalem and California State University, Northridge with a BS in Accounting and Economics.

Sharona serves on the Board of the Los Angeles Venture Association (LAVA), is a member of the Business Advisory Council for the School of Business at California State University, Northridge, and is on the Advisory Board of several emerging growth companies.

Sharona is the co-Founder of The Israel Conference with Yossi Vardi. This successful business conference attracts over 700 businesspeople worldwide each June and showcases the top CEOs of businesses that are founded in Israel, have R&D in Israel, have joint ventures with Israeli companies, or invest in Israeli companies.

Some of her recent speeches include:

Cool Technology from Hot Places, Israel Equities Conference: Israeli Publicly Traded Companies, Moderator, New York
Best Practices in Accessing the CEO or CIO and Selling to New Customers, Moderator, Technology Council of Southern California, Los Angeles
Management Talent - Big Company Chief Executives Involved in Early-Stage Entrepreneurial Ventures, Moderator, LAVA, Los Angeles
Medical Miracles: Ventures in Life Sciences and Medical Devices, Moderator, LAVA, Los Angeles
Click - Watch - Listen: Entertainment Ventures, Moderator, LAVA, Los Angeles
Strategic Marketing, Lecturer, Larta-Canberra Program
Venture Capital from the Shores of the Mediterranean to the Shores of the Pacific - Expanding Opportunities between Israel and California, Moderator, Los Angeles Venture Association (LAVA), Los Angeles
Customer Relationship Management and Knowledge Management, KMWorld, Santa Clara
Building IT Teams that Deliver Commercial Success, WITI, COMDEX, Las Vegas
Knowledge Management and the Net, Internet World, Los Angeles
Vision of the Future of Knowledge Management, Keynote Speaker, COMDEX, Las Vegas
Strategic Alliances That Work, Enterprise Institute-Bold Visions, NAWBO-LA University
Networking Essentials, iExecutive, First Speaker in the Series, Los Angeles
Leadership for Results: Aligning IT Strategy to Action, Keynote Speaker, WITI-LA Virtual Conference
Corporate Knowledge Keys, UC Riverside Executive Management Program
Knowledge Management-The Next Big Thing, Cal-Tech / MIT Enterprise Forum, Keynote Speaker
Creating Value from Knowledge-Strategies and Valuation Techniques, KMWorld, Santa Clara
Negotiating System Contracts, Women in Business Annual Conference
Data Security, Women in Business Annual Conference, Chicago
Customer Relationship Management and Computer Telephony Integration, ACUTA, Washington DC
Change Management, UCLA MBA Program, Guest Lecturer for Dr. William Ouchi
Information Technology, USC Marshall School of Business MBA Program, Guest Lecturer
Women Who Made a Difference, Graduate Women in Business Conference, USC Marshall School of Business, Keynote Speaker
Knowledge Management Theory and Practice, KMWorld, Tel Aviv
Entrepreneurship and Technology Ventures in Knowledge Management, UCLA Computer Science


Sharona Justman